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  • Writer's pictureThe Local Times

Fresh Look for Community Magazine

After nine years of promoting the local community, the glossy print magazine will be sporting a new look in 2023.

After nine years, community magazine 'Feature' has rebranded to community newspaper 'The Local Times'.

In an era where people seek to digitally detox and retro is the new trend, the Feature Magazine team has inspired and informed the local community each month with their A4 glossy print publication.

“We really encourage the community to engage with us. Tell us what is happening in your community; send us your favourite recipe or photo. Submit your articles for consideration.”

In celebration of its ninth year, the much-loved community magazine enters 2023 sporting a brand-new look, meeting the community’s request for a genuinely local newspaper.

“We are the same team, delivering the same high quality and community focus. Just packaged a little differently,” said Editor Darren More.

This team of local freelancers have been promoting the community since 2014 in a manner that provides quality, affordable and customisable print advertising options for local businesses in the Caboolture to Murrumba Downs corridor along with the Mango Hill, North Lakes, Deception Bay and Rothwell. They have now added digital advertising to their list of value-packed services.

“People reading print publications tend to be much more actively engaged than those consuming other media types,” said Darren. “Yet we can’t ignore that digital will always play a part in successful advertising and marketing campaigns.”

Perhaps one of the most original and sincere media forums, the Narangba-based business is excited to release its new masthead, The Local Times, believing that the community will welcome the return of non-biased, upbuilding news.

One of the key motivators behind the change is to create a wider variety of advertising options, particularly for small to medium businesses. With twenty-four print ad sizes available starting from $20 per month, local business owners now have a unique and valuable resource with the potential to reach a local and highly targeted audience.

“In a global world, I want to reach readers in my own backyard,” said advertiser Heather Joy Campbell. “That is why I choose the team behind Feature Magazine and celebrate the release of The Local Times. It is locally relevant and independent.”

Loyal readers of Feature Magazine will also benefit from the new brand with more original content, inspiring stories and more room for images. New sections include What’s On, A Dose of Dorrin cartoon and Letters to the Editor.

“We really encourage the community to engage with us. Tell us what is happening in your community; send us your favourite recipe or photo. Submit your articles for consideration,” said Darren.

The Local Times: a new look for Feature Magazine

Community clubs and non-profits are encouraged to reach out and take advantage of the numerous promotion options requiring little effort and, sometimes, no budget.

Feature Magazine Founder, Katy More, said that the rebrand has enabled her vision of community promotion to reach new heights.

“Businesses with large advertising budgets purchase ad spaces and donate them to their favourite clubs and charities. Students submit photos and articles which are published with credit. Readers are confident they will not receive an onslaught of bad news and are delighted to see someone they know in nearly every edition,” said Katy.

“We truly are authentically local!”

Feature Magazine will no longer be produced in its current format. Its new look and brand, The Local Times, will take its place in the same distribution points throughout Caboolture, Morayfield, Narangba, Burpengary, Burpengary East, Kallangur, Griffin, Dakabin, Petrie, Murrumba Downs, North Lakes, Mango Hill, Deception Bay and Rothwell.

Unlike its predecessor, The Local Times has a digital footprint through its website and Facebook, where new stories are regularly shared. Advertising and advertorial spaces are also available on this medium, and Facebook-inclined readers are encouraged to follow us at @localtimes.

With the ability to work directly with decision-makers, The Local Times is the newspaper our community can call its own.


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