Coles is throwing its weight behind the annual Big Freeze campaign run by FightMND, with a range of initiatives designed to raise funds for Motor Neurone Disease (MND) research and treatment.
The Big Freeze is an annual charity event that sees prominent Australians slide into an icy pool to raise funds and awareness for the disease. Coles has launched the Big Freeze 9 beanies in all its supermarkets, selected Coles Express sites and Coles Online, with 100% of the proceeds from beanie sales going to FightMND.
“...Coles is extremely proud to have already raised more than $20 million over five years for FightMND, and we can’t thank our customers, team members, pork farmers and suppliers enough for their ongoing support and commitment to this cause.”
Additionally, Coles is donating 10 cents from the sale of over 90 Coles Brand Australian Fresh Pork products and 20 cents from each specially marked pack of Coles Australian Pork Boneless Shoulder Roast, Coles Regular Pork 3 Star Mince 500g and Coles Australian Pork Loin Chops sold in-store and online until Tuesday, 20 June.
For the first time, Coles has also teamed up with Peters Ice Cream and will donate $1 from the sale of specially marked Big Freeze Icy Pole Lemonade 8-packs to the cause. Customers can also make donations at any Coles supermarket or via Coles Online.
All funds raised by Coles will be used to invest in cutting-edge research projects focused on fast-tracking new MND treatments and driving discoveries towards a cure, as well as supporting projects to help improve the lives of Australians living with MND.
Coles’ Chief Operations and Sustainability Officer, Matt Swindells, said that the annual FightMND campaign has grown significantly since its inception and is now the organization’s most significant community fundraiser each year.
“Coles is extremely proud to have already raised more than $20 million over five years for FightMND, and we can’t thank our customers, team members, pork farmers and suppliers enough for their ongoing support and commitment to this cause,” he said.
FightMND patron and co-founder Neale Daniher AO, diagnosed with MND in 2013, urges all Australians to support the cause and help lead the fight against the disease.
“By donning your beanie, you’re making your mark in the fight against MND. One day, when we live in a world free of this disease, you can stand proud knowing you helped us get there,” he said.
Coles has partnered with its Aussie pork farmers for the campaign. This unique collaboration has helped raise significant funds for Australia’s leading MND foundation over the past five years. Australian Pork Limited CEO Margo Andrae said APL was proud to continue its partnership with Coles to support FightMND.
Coles’ fundraising campaign for FightMND will run until Tuesday, 20 June, in all Coles supermarkets and until Wednesday, 28 June, at selected Coles Express sites. The campaign coincides with the AFL’s annual “Big Freeze at the G” blockbuster between Collingwood and Melbourne on King’s Birthday, as well as Big Freeze matches in WA (West Coast vs. Collingwood, 3 June) and, for the first time ever, in Queensland (Brisbane vs. Sydney, 16 June).