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  • Writer's pictureThe Local Times

New Logo for Moreton Bay

In a historic move that marks a significant milestone for the region, the City of Moreton Bay has officially declared itself as Australia's newest city.


With this transformation, the city aims to redefine itself as a national player, embracing ambition and sustainability to shape a dynamic future.


New City of Moreton Bay Logo

Residents of the City of Moreton Bay can anticipate various changes as the Council unveiled a refreshed brand and logo to symbolise its renewed vision.


Through continued collaboration with our residents, businesses, and stakeholders, we will nurture a city that thrives on ambition and innovation based around our existing centres - that's the concept of our polycentric city mode.

The digital transformation is set to begin on Monday, July 24, with the website receiving a makeover. However, physical signage will be gradually transitioned over the next few years in a cost-minimal approach, in line with the Council's commitment to fiscal prudence.

"As Australia's newest city, we have an opportunity to rewrite the rule book on what a modern city can be," said Mayor Peter Flannery.

"Through continued collaboration with our residents, businesses, and stakeholders, we will nurture a city that thrives on ambition and innovation based around our existing centres - that's the concept of our polycentric city model."

Mayor Flannery acknowledged the need for forward-thinking to seize emerging opportunities and encourage new regional investments. He expressed dissatisfaction with the misconception that the City of Moreton Bay is ill-equipped to handle major ventures, believing that the region boasts an abundance of talent and resources across various sectors, such as advanced manufacturing, medical research, agricultural innovation, and education.

The City of Moreton Bay's strategic location, in proximity to Brisbane's CBD, port, and airport, provides a unique advantage for embracing new technological and industrial opportunities. The redesigned logo of the City of Moreton Bay retains elements of its previous design while modernising its appearance. The logo embodies the spirit of the city's diverse communities, with three distinct layers representing the region's multifaceted character.


The green layer represents the hinterland communities, signifying their profound connection with nature and commitment to environmental sustainability. It emphasises the significance of preserving natural assets and promoting a harmonious relationship between the city and its environment. The orange layer symbolises the urban and coastline communities exuding the vibrancy and energy of city life while celebrating the dynamic relationship between the urban and coastal regions. The blue wave captures the essence of the city's ocean and waterways, underscoring their vital role in shaping the city's identity. Whether through recreational activities, maritime industries, or the conservation of marine ecosystems, the water remains an integral part of the city's identity.


As the City of Moreton Bay embraces its newfound status as Australia's newest city, the future looks promising, with ambitious goals and a solid commitment to sustainability, community well-being, and economic progress. With its innovative vision, this flourishing city will become a trailblazer in the nation's urban landscape.


Have Your Say: Send your thoughts on the new logo and name to editor@localtimes.com.au

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