Music enthusiasts are in for a treat next month as the inaugural Brisbane Music Trail is set to ignite a new era of music-making and audience growth.
Boasting Australian exclusives and a confluence of premier arts and cultural events from across the state, the Brisbane Music Trail promises a supercharged month of music, redefining the city's reputation as a hub for dynamic and innovative music events.
The trailblazing musical extravaganza is organised by the Queensland Music Festival (QMF) in conjunction with two other esteemed music and cultural festivals, Big Sound and Brisbane Festival. Together, they aim to deliver a mesmerising lineup of performances and activities that showcase the diverse talents of Australian and international artists.
“We want to carve out the month of September as the time every year that people from around Australia and the world come to Brisbane to experience a diversity of world-class, homegrown events and venues that can’t be enjoyed anywhere else.”
Sweet Relief! kicks off the festivities in style on September 16 in an Australian exclusive showcase that promises to mesmerise audiences with top-notch dance, electronic, and live acts. The iconic music groups, The Avalanches and Groove Armada, are among the headlining performers. This musical fiesta sets the stage for an unforgettable month of melody and rhythm.
“The Brisbane Music Trail is a month-long celebration of the unique and vibrant live music culture of our city,” said Joel Edmondson, CEO and Creative Director of QMF.
“We want to carve out the month of September as the time every year that people from around Australia and the world come to Brisbane to experience a diversity of world-class, homegrown events and venues that can’t be enjoyed anywhere else.”
“It’s thrilling to be able to partner with our finest arts, culture and entertainment organisations to deliver this massive program.”
The Queensland Government has thrown its weight behind the Brisbane Music Trail, investing a substantial $20 million. The investment aims to bolster tourist visitation numbers, support employment in the entertainment and hospitality sectors, and significantly boost the local economy. With such backing, the Brisbane Music Trail is primed to position the city as a leading destination for music events.
The Queensland Music Trails initiative has gained momentum and recognition throughout 2023. With trails already making their mark in the Outback, Southern Queensland, Scenic Rim, and Mackay, these musical journeys have enthralled audiences with their extraordinary settings and diverse musical offerings.
One such successful trail was the Reef Trail, which witnessed a sold-out performance by Busby Marou at the picturesque Cape Hillsborough Beach in Mackay. Over 1,200 people revelled in the magic of music set against the backdrop of one of Queensland's most stunning beach landscapes.
Tourism Minister Stirling Hinchliffe expressed his excitement, asserting that Brisbane would be the ultimate destination for music lovers in September. He lauded the collaborative effort behind the event, highlighting its potential for driving tourism and job creation in the region. Arts Minister Leeanne Enoch echoed Hinchliffe's sentiments.
As Brisbane gears up for its first Music Trail, anticipation is rising among music enthusiasts, industry professionals, and artists alike. The event is poised to leave an indelible mark on the city's cultural landscape, establishing it as a musical hotspot and building excitement ahead of the Brisbane 2023 Olympic and Paralympic Games.
For anyone passionate about music, September in Brisbane is undoubtedly the place to be, as Sweet Relief! and an array of other extraordinary performances come together to create an unforgettable experience for all.
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