Yesterday, Woolworths released a new line of exclusive Disney+ Ooshies, featuring beloved characters from Marvel, Star WarsTM, Disney and Pixar.
Across most of Australia, Woolworths customers can collect a Disney+ Ooshie with every $30 they spend in-store or online, while stocks last. Due to COVID-19, the launch in Victoria will be delayed until the current lockdown restrictions ease.
The collection features nine Ooshies from each of the four Disney+ universes, totalling 36 Disney+ Ooshies to collect. They include family favourites such as Elsa (Disney’s Frozen), Captain Marvel (Marvel), Woody (Pixar, Toy Story), and the Mandalorian (Star WarsTM).
Kylie Watson Wheeler, Senior Vice President & Managing Director of The Walt Disney Company, Australia and New Zealand said: “When Disney+ launched in Australia in November last year, it quickly captured the hearts of millions of Australians by bringing together the world’s biggest entertainment brands on one streaming service.”
“We are excited that Aussies can now get their hands on a world exclusive Disney+ Ooshies collection only at Woolworths.”
The launch follows the success of last year’s Lion King partnership between Woolworths and Disney.
Woolworths Chief Marketing Officer Andrew Hicks said: “We’re thrilled to offer a new level of excitement to Woolworths customers with some of the most iconic characters in the Disney+ universe.
“With families spending more time at home, possibly watching their favourite Disney+ movies or series, they can now enjoy Disney+ Ooshies as added value to their everyday shop at Woolworths.
“It’s been a difficult year as Australians navigate the challenges of the pandemic, so our goal by partnering with Disney once again is to bring more magic, surprise, and delight to our customers. From Frozen’s Elsa or The Mandalorian, there’s a Disney+ Ooshie for everyone in the family to enjoy.
“We know some customers in Victoria will be disappointed by the delayed roll out, but the safety and wellbeing of our customers, team members, and community remains our number one priority. The delay will allow our team to focus on operations and supplying customers with their everyday essentials during this challenging period. Once restrictions ease and we can safely roll out the program, we look forward to sharing the Disney magic with our Victorian customers.”
Woolworths has also renewed its partnership with TerraCycle, allowing customers to drop any pre-loved Ooshies in store to be turned into plastic pellets. The pellets are used to help make outdoor products such as garden beds, decks, fences and benches, and the bag the Ooshies come in can be recycled via kerbside yellow bins.
General Manager of TerraCycle, Jean Bailliard, said: "We are pleased to team up with Woolworths again to ensure any unwanted or pre-loved Ooshies are diverted from the environment. Last year, our partnership saw thousands of Lion King Ooshies recycled through the program, which have now been used to create recycled benches.”
A full list of the Disney+ Ooshies will be revealed closer to the launch date. T&Cs and exclusions apply.