Bike Friendly Boost for Businesses
Businesses can now access a practical guide to become more bike-friendly, thanks to a new initiative launched by the state government.
The guide, which is available online, offers tips and tricks for business owners and operators to create a welcoming environment for bike riders.
“Talking with cycling groups, we've found one of the best ways for business owners to tap into this thriving market is to make it more convenient for riders to pull up and park.”
The guide is based on research conducted with bike riders, businesses, local councils, and bike-riding industry groups across the state. The research found that almost 95 percent of frequent bike riders visit businesses when riding, and more than half of them stop and shop on most or every trip.
Being bike-friendly presents a number of significant opportunities, including attracting more customers, promoting a healthy lifestyle, and creating a genuine point of difference. The research also revealed that three out of four bike riders are willing to go out of their way to visit a business that provides a welcoming environment and facilities for bike riders.
The guide offers practical advice on how businesses can become more bike-friendly, including making it more convenient for riders to park their bikes, and creating secure facilities for bike storage.
“Talking with cycling groups, we've found one of the best ways for business owners to tap into this thriving market is to make it more convenient for riders to pull up and park,” said Transport and Main Roads Minister Mark Bailey.
“By supporting businesses to make it more convenient and secure for people to ride and park their bike while they shop, the Queensland Government is helping create a great lifestyle through less traffic congestion and carbon emissions, and more opportunities for people to stay active and healthy."
The guide is available to download on the TMR website – www.tmr.qld.gov.au.
Businesses can now benefit from this initiative by becoming more bike-friendly, and in turn, attracting new and repeat customers while promoting a healthy lifestyle.