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Woolworths invites Local Schools on Fruit and Veg ‘Discovery Tours’

With almost 95% of Australian children struggling to meet their recommended intake of fruit and vegetables, Woolworths stores in Moreton Bay are committed to making it easier for students to get acquainted with their greens, and find fruit and vegetables they enjoy with the launch of its ‘Fresh Food Kids Discovery Tours’.

On the tours at Woolworths stores in Moreton Bay, students have the opportunity to discover and try new fruit and vegetables, learn how and where they grow, understand the benefits of eating a good variety of fresh fruit and vegetables and play veg-inspired games through a full sensory experience.

Woolworths’ ambition is to have up to half a million Aussie kids partake in the ‘Fresh Food Kids Discovery Tours’ within their stores in the next 12 months.

The tours at Woolworths stores in Moreton Bay are also designed with the school curriculum in mind, catering to kids from Early Learning Centres all the way up to year 6.

Local Woolworths Operations Manager, Samantha Williams, said; “We know that getting children to eat fruit and vegetables every day can be tricky and parents can find it challenging to get their kids to eat their required daily intake.

“The Fresh Food Kids Discovery Tours are designed to inspire our next generation of Aussie kids make smart and fresh food choices in an environment that they will be familiar with.

“We’d like to invite local teachers and educators to consider this activity for their classes.

“We’ve worked with nutritionists, educators and even a fruit and veg scientist to put together the program for our Discovery Tours to ensure real learning outcomes are achieved for each age group. Play is a key part of learning and we have quiz cards and sticker activity books to help extend the discussions back to the classroom and the home.”

With Term 3 now in full swing, teachers and educators from the local area can book a free Fresh Food Kids Discovery Tour for their class at Woolworths stores in Moreton Bay. Amongst the key learning outcomes of the tour:

  • ELC-Kindergarten kids will learn about the importance of eating a rainbow of fruit and vegetable colours.

  • Years 1-2 kids will learn how different fruit and vegetables are good for different parts of their body.

  • Years 3-4 kids will discover fruit and vegetables don’t grow the same and they have different seasons.

  • Years 5-6 kids will learn about sustainability and waste reduction.

As part of Woolworths commitment to Fresh Food Kids, more than 18 million pieces of fruit have been given away nationally in the past year as part of the Free Fruit for Kids initiative.


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